A woman in the grip of pre-menstrual dysphoric disease slams grocery carts outside a supermarket in frustration. A concerned young Japanese woman asks her husband if he has ever been happy. Peppy actors in lab coats reassure the audience that depression is like "a cold of the soul." These are scenes from some of the many pharmaceutical ads that pepper BRANDING ILLNESS, an eye-opening documentary about how big drug companies create diseases and then supply the medications that can cure them.