Dillon Latham (born February 15, 2005) is an American digital content creator, internet personality, and entrepreneur who rose to prominence through short-form videos on TikTok. Operating under his online handle dillonxlatham, he built a massive following primarily by focusing on male aesthetics, confidence, grooming, and the internet subculture known as "looksmaxxing". Beyond video creation, Latham transitioned into live streaming and leveraged his digital presence to launch his own commercial hair care and cosmetics brand.